PanStadia & Arena Management Magazine is the undisputed world leader for the business of stadia, arenas, sporting events and venues on a global scale.

Frisco’s Toyota Stadium renovations well underway

Construction is well underway on Toyota Stadium’s south end as work continues on the National Soccer Hall of Fame and Museum in Frisco, Texas.

The view from inside the stadium is now highlighted by FC Dallas spelled out prominently in white lettering in the new luxury seats. This Hall of Fame seating on the south end will also be covered by a roof structure spanning the width of the stadium.

The Toyota Stadium is undergoing a $39 million upgrade project. Renovations on the South end of the stadium facing Main Street began in early 2016 with a proposed completion date at the end of 2017.

The complex project features multiple upgrades to the 10-year-old stadium, but has received particular attention for the inclusion of the National Soccer Hall of Fame Museum.

On the top level of the three-level renovation, the 24,000 square foot museum and event centre will be home to U.S. Soccer hardware, including the Women’s World Cup, Gold Cup and Lamar Hunt U.S. Open Cup trophies, as well as Olympic medals and memorabilia from the historic U.S. win over England in the 1950 World Cup, among other memorabilia and trophies. Toyota Stadium will also become the permanent site for the annual National Soccer Hall of Fame induction ceremony.

Luxury, padded seating on the South end will be covered by a roof and include pre-game dining inside a private club featuring views into the player hallway and out to the field. Club members will also be able to watch postgame press conferences live through glass windows shared between the new press center and the private club.

The concourse level will feature a 7,000 square foot outdoor party deck with an outdoor bar, concession stands and a new team store.

Upgraded HD video boards and a new sound system will improve fan experiences, while a new skyway connecting the West side suites to the premium amenities on the South end will make navigating the stadium simple.

New locker rooms with tunnels on each corner of the South end will be home to FC Dallas, as well as teams from Frisco I.S.D. and the NCAA FCS Championship teams. The locker rooms can be configured into four separate soccer dressing rooms or combined into two 100-person rooms for football.

@PanStadiaArena