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Geelong Cats open new stand at Simonds Stadium

The Australian Football League’s (AFL) Geelong Cats have officially unveiled the completed stage 4 redevelopment of the Charles Brownlow Stand at Simonds Stadium.

The Charles Brownlow Stand includes 6,500 seats and increases the total capacity of Simonds Stadium to 36,000, providing the ability to host a diversity of events of national and international significance.

The state-of-the-art redevelopment includes improved media facilities, a new 1,000-seat function centre, merchandise store, café, an enhanced football department and the Sunrise Centre, a community facility that will aim to rehabilitate people to return to the workforce following serious injury.

A game-changer for the club, the A$91 million redevelopment includes an A$75 million investment from the State Government, A$6 million from the City of Greater Geelong, A$4 million from the AFL and $6 million from the Geelong Cats.

Geelong Cats CEO Brian Cook, minister for sport, major events & tourism John Eren, chairman of the Kardinia Park Stadium Trust Steve Bracks and member for Geelong Christine Couzens officially unveiled the completed Charles Brownlow Stand. Cook said:

We started with this vision in 2001, a masterplan … and over the four stages we’ve spent $200 million in total amongst all of the stakeholders. It’s taken 16-17 years and it’s been a real task.

But when your dreams come true, or a vision becomes a reality, it is very comforting in the soul.

The Charles Brownlow name holds a special part in the club’s heritage, Brownlow’s contribution to the club, the city and the game was outstanding.

@PanStadiaArena