The Genting Arena in Birmingham continues to invest in its facilities for artists and productions, having finalised its new backstage extension.
The extended L shaped backstage area now provides extra storage space for productions. Having previously only had one vehicle access door, the 710sqm space now incorporates three, which also allows for easier and quicker production access.
Two new production offices have been built, plus a new artist smoking area which has utilised space to the rear of the dressing rooms.
In addition, the crew catering kitchen has been extended to allow for greater storage and preparation space.
Metallica, The Killers and Phil Collins’ production teams have already benefitted from the improved facilities, with Lady Gaga, The Script and Paul Weller, just some of those set to use them in the coming months.
Genting Arena operations manager, Emma Ball, said:
This extension is our latest initiative to further strengthen our offering for events and improve the experience for our promoters. With usability firmly in mind, the new additions ensure our facilities are some of the best in the business. This teamed with the Arena’s fantastic location means we can continue to deliver a world-class service and attract the world’s top events to Birmingham.