Scotland’s Hampden Park national stadium is boosting the matchday experience for sports fans with the addition of two giant LED video displays.
The 100+ square metre displays have been designed, manufactured and installed by Daktronics.
Installation of the displays, which are twice the size of the previous ones, was completed this spring and they are ready to entertain and inform fans on game days.
Scottish FA chief executive Stewart Regan said:
The screens are simply awesome, but also an integral part of making the Hampden match day a more interactive experience for fans. They also create new advertisement and engagement opportunities for participating clubs, the Scottish FA itself and our sponsors and partners.
The installation of two displays, each featuring 13HD pixel layouts and measuring 5.49 metres high by 19.75 metres wide, was part of a plan to improve the stadium infrastructure and boost the spectator experience for the upcoming UEFA EURO 2020 championships.. One display is installed at each end of the stadium to bring excellent image clarity and contrast with wide angle visibility to fans throughout the venue.
Andrew Niven, the Scottish FA’s UEFA EURO 2020 project leader, said:
The displays really enhance spectator experience as they add terrific colour and vibrancy to the stadium. We spent time reviewing UEFA EURO 2016 to understand how we could achieve full integration of the event and provide full infotainment to the spectators. We believe these new screens will enable Hampden Park to host a first-class UEFA EURO 2020.
The displays are capable of variable content zoning allowing each to show one large image or to be divided into multiple zones to show any variety of live video, instant replays, up-to-the-minute statistics, graphics, animations and sponsorship messages.
Hampden Park Ltd. managing director Peter Dallas said:
With more display space, we’re able to share more digital content than before to bring our brands to life and provide more information for spectators.
Viewing logos in a more enticing, 3D-like environment makes the visual experience more interesting and draws eyes to the screen. Providing new player introductions and animated graphics help to enhance key moments of the game giving those moments more of an impact for our spectators. It’s a direct result of the bright colors of the new displays.