Gloucester Rugby has appointed ticketing engagement platform SecuTix, as part of a broader digital transformation taking place across the club and the Kingsholm Stadium.
Following a competitive pitch, SecuTix will be the Premiership club’s new Ticketing Technology Partner and will play a key role in helping the club achieve its ambition of creating the best digital experience for rugby fans in the UK.
SecuTix will focus on growing Gloucester Rugby’s fan base, increasing ticketing revenue and providing a first-class fan experience. Using the SecuTix 360 platform, Gloucester Rugby intends to use data-driven audience insights to understand their fans better and deliver personalised, targeted marketing campaigns.
Alex Brown, chief operating officer at Gloucester Rugby, said:
We are delighted to partner with SecuTix to deliver our ticketing solution from July 2021, enabling Gloucester Rugby to provide a more user-friendly platform for our supporters. Our focus is to develop and improve our digital offering and SecuTix provide the platform for us to achieve this.
We are excited for the return of fans to Kingsholm Stadium and believe our partnership with SecuTix will help to deliver an exceptional ticketing and fan experience.
David Hornby, SecuTix UK managing director, added:
We’re excited to partner with a club that is leading the way in terms of sports technology. The new high capacity WiFi network at Kingsholm makes it one of the best-connected stadiums in the UK, so the opportunities for a better ticketing and fan experience are endless. With engagement sitting at the heart of the open SecuTix platform, we look forward to connecting with the club’s other digital partners and modernising the customer journey for Gloucester fans.
Gloucester Rugby joins SecuTix’s other rugby clients, which include Exeter Chiefs and Saracens.
The first tickets to be sold through the new platform will go on sale on 1 July 2021.