Gourmet Sports Hospitality (GSH) is responsible for all levels of catering at the Allianz Parque Arena in São Paulo, Brazil, from public catering to gastronomic concepts in the business and VIP areas; this marks the third stadium in the company’s portfolio of major South American events.
In the public area, GSH offers high-quality fast food, along with simple, fresh snacks for a modern food and fan experience. The modern club lounges provide space for casual and informal meetings, with high-class Brazilian snacks and international finger food. The VIP clubs, for important meetings and clients, spoil guests with premium finger food, accompanied by fine-dining hot and cold snacks. The exclusive and private atmosphere of the premium suites offers comfort and luxury. The ensuite central food court guarantees a high standard of culinary expertise and service. For guests with even higher aspirations, the convention centre and auditorium level is the perfect, multi-faceted and inspiring location, offering a bespoke set-up for events.
Behind Gourmet Sports Hospitality is a team of skilled hospitality experts from the German-based K&K Group AG. With an international presence, the company has more than two decades of comprehensive experience in major sports, cultural, entertainment and corporate events. Their references include global sporting events, such as catering for the FIFA World Cup since 2006, including the current 2014 FIFA World Cup in Brazil, as well as at Formula 1, last year’s Confederations Cup and the 2014 Winter Olympics in Sochi.
Klaus Peter Kofler, CEO of the K&K Group, said:
We have come a long way since we opened our office in Rio in 2011. It’s a very interesting market, with a lot of potential, and we’re happy to be part of this rapid development. Our focus is always on quality whether it’s making hotdogs at the concession stands in the public areas or developing gastronomic concepts together with star chefs for the VIP lounges. Being part of the last three FIFA World Cup’s has provided us with a lot of experience and also innovative ideas.
Gourmet Sports Hospitality has a strong partner by its side in the form of the global sports and entertainment presenter, AEG, who owns, operates and provides services to some of the most unique and successful facilities in the world.
As the new home of Sociedade Esportiva Palmeiras football team, Allianz Parque Arena seats 45,000 for football matches and up to 60,000 for other events. It fully satisfies FIFA contract provisions – specifically insofar as parking (1,500 covered spaces inside the arena), public transport (two metro stations – Barra Funda and Sumaré – in addition to commuter trains, and a broad network of buses), safety, accessibility, and full media support. The facility boasts nearly 200 skyboxes, two restaurants (including one offering a panoramic view of the field), snack bars, and all the other facilities expected to accompany a complex of this caliber. The arena includes cutting-edge technology and incorporates sustainability projects; mainly concerning the use and re-use of water, electricity, etc. The approximate investment is 330 million reais (c.GBP£89.6m) over a 30-year partnership. The venue’s additional facilitites include an amphitheatre, convention centre, media centre, museum, several retail stores and restaurants.