Hard Rock International has won an 18-year deal for the naming rights to the Miami Dolphins’ Stadium.
The newly renovated Hard Rock Stadium will serve as the home of the Miami Dolphins, University of Miami football team, Orange Bowl, Super Bowl LIV and the 100th anniversary of the NFL, international soccer and a host of world-class events.
Hard Rock also becomes the official Miami Dolphins hotel and resort, casual restaurant partner and hospitality sponsor.
Miami Dolphins President & CEO Tom Garfinkel said:
Hard Rock Stadium will be a global entertainment destination and we are excited to enter this long-term partnership with Hard Rock International, an iconic worldwide brand that continues to grow.
They are synonymous with music and entertainment and have a rich history of philanthropy and community engagement.
The Hard Rock Stadium has also secured rights to host the Brazil Men’s National Soccer Team for a series of matches starting in 2017. In addition, Real Madrid will be returning to Miami in 2017 to launch play in the International Champions Cup.
Hard Rock International Chairman Jim Allen said:
Hard Rock International, along with our owners, the Seminole Tribe of Florida, is extremely proud to see our name go up on this stadium. This deal is not only a naming rights program, but it is designed to be a true partnership between two companies dedicated to providing world class entertainment on a global level.
As part of the partnership, the newly renovated Hard Rock Stadium will feature signage atop the shade canopy, at the facility entrance, on the VIP helipad as well as throughout the venue and organisation.
The main thoroughfare of fan activities pregame along the South Gate will be renamed the Grand Plaza presented by Hard Rock.
HOK collaborated with the Dolphins to develop a comprehensive design solution for the US$350m modernisation of the team’s existing stadium. To ensure that the Dolphins don’t miss any home games, the extensive renovations are being completed in three phases.
Image courtesy Hunt Construction Group
HOK is an Event Sponsor for our upcoming Stadia & Arena Asia Pacific 2016 conference and exhibition being held at the Yokohama Arena in Japan this September, 26-28.
HOK’s Director of Sports + Recreation + Entertainment will be speaking about the successful HOK + TAC Arquitectes design for the new Palau Blaugrana for FC Barcelona, while HOK’s Vice President of Global Sport Development, Chris Lamberth, will be taking part in a roundtable discussing the ‘Key considerations for cities regarding their future venue plans’.