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Harlequins improves ticket-purchasing experience for supporters

Harlequins has chosen to switch to Advanced Ticketing’s TALENT Sport as its ticketing commerce platform following a competitive tender process.

Harlequins Ticketing Manager, Holly Limpkin, commented:

We’re pleased with the added functionality of Talent SPORT. It really enhances our supporters’ user experience which is essential. I’m looking forward to working with the team to ensure our ticketing options continue to improve.

The TALENT Sport platform will manage all ticket purchasing for Harlequins. It will include an integrated loyalty programme, membership and ticket exchanges and an online community functionality. Supporters will also benefit from an improved experience online, using a single-shopping basket in one simple transaction. The benefits accrued by Harlequins’ Members will be managed through the purchasing process on TALENT Sport.

Mark Dewell, Managing Director at Advanced Ticketing, said:

This is an exciting time for Harlequins. TALENT Sport will be at the heart of the club’s supporter engagement strategies, managing ticketing purchases for its entire range of new membership packages. This demonstrates the confidence the club has in the platform and in Advanced as its ticketing solution provider.