PanStadia & Arena Management Magazine is the undisputed world leader for the business of stadia, arenas, sporting events and venues on a global scale.

Hibernian FC signs up with Sporting Pay

Scottish Premiership club Hibernian FC has teamed up with Sporting Pay to enhance the match day experience for supporters at Easter Road Stadium.

The four-year agreement – worth a substantial sum to the club – will make it easier and safer for supporters to make payments when the ground reopens following the coronavirus pandemic.

A brand-new Electronic Point of Sale (EPOS) system will be put in place for new-look kiosks and hospitality offerings, with the inner bowl of Easter Road to become a cashless stadium.

Queuing times will be reduced and the move away from handling cash will reduce the transmission of germs ‘at a time when we are all more conscious than ever of our health,’ the club said. Hibs said in a statement:

Providing the cleanest environment possible for our supporters is a real priority for us, underlined in our pledge to build on being The Greenest Club in Scotland earlier this year.

This tie-up with Sporting Pay is the next step in that and in modernising your home for football in Edinburgh.

Sporting Pay is the only complete merchant service provider delivering bespoke payment solutions to the sports industry, including Lord’s Cricket Ground, Oakwell and Edgbaston Cricket Ground.

Greg McEwan, head of marketing and brand partnerships at Hibs, added:

We have been continuing to look at ways of providing the fans the cleanest environment possible for when they return to Easter Road Stadium after this war against coronavirus and this fantastic partnership with Sporting Pay allows us to become a cashless stadium, which is a big step in the right direction by taking away the handling of cash, one of the biggest transmitters of germs.

We are looking forward to working with Chris Norminton and the team at Sporting Pay and developing the fan experience at Easter Road.

Chris Norminton, managing director of Sporting Pay, said:

We are really looking forward to working in partnership with Hibernian and excited about the project of Easter Road becoming a cashless stadium, as we work with some of the largest stadiums in the UK we understand the importance of the fan experience and speed of service.

Understanding your business and payment needs is essential at this current time and we are looking to work with local businesses in and around Edinburgh, who can all benefit from the same great rates as the club as part of the commercial partnership. We are also looking forward to entertaining local companies in hospitality whilst cheering on The Hibees.

Image courtesy of Hibernian FC.