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Humacao chooses SMG for arena

City of Humacao in Puerto Rico has chosen SMG to operate its new Multipurpose Arena (8,000) and Performing Arts Center (1,000).

“Puerto Rico is a growing destination for the entertainment industry with the perfect combination of excellent facilities, beautiful beaches, and Caribbean flavors,” said Wes Westley, President and CEO of SMG.

SMG will provide services such as sponsorship and VIP sales, food and beverage, box office and facility maintenance operations, among others. SMG will also manage the booking event calendar for the facilities.

“These facilities will add new horizons and opportunities for the people in the Humacao area,” said Eduardo Cajina, General Manager of both facilities for SMG. “We are proud to be given the opportunity to convert these venues into world-class facilities,” he added.

SMG is expecting approximately 90 events per year between both facilities, to include concerts, graduations, family events, meetings, sports events, plays, and corporate events.

Jochi Dávila, Regional Vice President for SMG Latin America said:

The opportunity to continue managing new entertainment facilities in Puerto Rico demonstrates that our reputation precedes us. SMG’s operational plan will contribute to the City of Humacao and the economic activity of the region with the creation of more than 30 permanent full time and part time jobs and approximately 150 indirect part time positions per event on a yearly basis.