Cleveland Browns owner Jimmy Haslam has unveiled a two-phased modernisation proposal for FirstEnergy Stadium. Haslam said:
We have engaged our fans, asked for their thoughts, and responded to their ideas and concerns. This modernisation plan is a result of our desire to invest in creating the best environment for them and our players.
During the first year of the proposed modernisation, the Browns would install two new video boards nearly triple the size of the boards currently in each end zone, moving them closer to the fans. Throughout the stadium, the plan also calls for LED video boards, which would feature stats, scores and information, and installation of an entirely new audio system, delivering crisper, clearer audio everywhere in the facility.
In 2014, the project would also increase the lower bowl’s seating capacity while improving sightlines. Many Browns fans would be closer to the field and observe dramatically better views of the game, fostering a more intimate environment while enhancing the team’s home-field advantage.
Easing in-stadium access for fans is another priority in the plan’s initial stage. Two new escalators would be installed in both the north and south end zones to ensure the most fluid, convenient movement in and between stadium levels. At the end of the proposed project, there would be 12 escalators providing access to stadium levels.
In 2015, the Browns would create new dramatic graphics throughout the stadium, honouring current and former Browns. They would also improve general-admission concession areas, with revamped and unique offerings, modernise premium areas, and create new hospitality and fan-engagement opportunities. There would be continued emphasis on the most up-to-date technology and connectivity.