Shergul Arshad, Digital Business Director at AS Roma and Giuliano Giorgetti, Head of Web and New Media at AC Milan, will appear on the ‘Monetising Social Media’ panel at this year’s Soccerex European Forum on 10-11 April, Manchester.
Shergul Arshad said:
As well as creating engaging content and improving our fan interaction, we’re also aware of the need to monetise our social media channels. As Europe’s leading football conference, the Forum is the perfect platform to discuss this process and share ideas with counterparts across the continent.
Through the launch of innovative accounts on Facebook and Twitter, Roma has quickly become one of the most original and progressive clubs using social media and, in a recent report, digital-football.com saw them as becoming the fastest growing club on twitter. They have also experienced rapid growth on a number of other accounts including YouTube, Pinterest, the AS Roma Dream League and online AS Roma Membership, the AS Roma Fantasy Manager on iTunes /Facebook and a new eCommerce site.
For further information about this event please call +44 (0)208 987 5522 or visit www.soccerex.com/europe