PanStadia & Arena Management Magazine is the undisputed world leader for the business of stadia, arenas, sporting events and venues on a global scale.

Juventus extends stadium deal with Allianz

Italian Serie A giants Juventus have signed a new agreement for the extension of the club’s Allianz Stadium’s naming rights.

The agreement with the insurance company also includes visibility on the First Team training kit, as well as some sponsorship rights in the women’s sector.

Giorgio Ricci, Juventus’ chief revenue officer, said:

We are very happy to have expanded our partnership with Allianz, one of the most active global brands in the professional sport industry.

This agreement, which defines a wider perimeter of rights, will be visible every day on the training field and during match days, and it will also allow us to say with certainty that our stadium will be an Allianz venue until 30 June 2030.

The total agreement consideration is €103.1 million to be added on top of the existing deals.

Giacomo Campora, CEO of Allianz S.p.A., added:

As of today, our partnership with Juventus has become even more solid, lasting and relevant at a national and international level. Not only have we extended the naming rights agreement with this top football club for the Allianz Stadium until 2030, but we have identified numerous additional sponsorship solutions that will associate the Allianz brand to the First Team, as well as making an important commitment with the Club’s Women’s Sector.