Serie A champions Juventus have become the first football club in Italy to adopt the latest LED pitch lighting which meets the stringent standards of international TV broadcasters.
Philips Lighting wowed fans with a dazzling pre-match light show using its new Philips ArenaVision LED pitch lighting system.
The new pitch lighting, which meets the latest standards of TV broadcasters and international football federations, was an instant hit with fans.
Since its unveiling on August 20, at an evening match against Fiorentina the new lighting has received a massive thumbs up with 43,000 Facebook likes, 37,500 shares and 2,700 enthusiastic comments and 3.89 million impressions on Twitter.
Philips Lighting has a two-year partnership with Juventus that will run till the end of 2016-2017 season to ‘light up’ the Juventus stadium.
The iconic arena now boasts 396 Philips ArenaVision LED fixtures installed on the roof and on the technical walkways. Also, the hospitality areas, the Atrium of Honor and Club Partner Club Sivori, have been refurbished with the latest lighting technology.
Paolo Recrosio, President Italy, Israel and Greece for Philips Lighting, said:
Our LED pitch lighting technology enhances the fan experience, allowing broadcasters to capture the tiniest gestures and details of every match.
Partnering with Juventus we wanted to create the ultimate entertainment experience that allows fans to get excited and enjoy the full experience: from arrival at the stadium until after the game.
The Philips ArenaVision pitch lighting system meets the needs of TV broadcasters and football federations which need high quality lighting to meet the needs of Ultra High Definition television and super slow motion action replays.
In addition, it requires no warm up time and is flexible enough to allow illumination of specific parts of the pitch before a football match or as part of a light show.
Phillips Lighting will be exhibiting at the Stadia & Arena Asia Pacific conference, which is taking place in the Yokohama Arena, City of Yokohama, Japan, from 26-28 September 2016. For more information visit them on stand F06.