The opening game of the season against Leeds Rhinos at the KC Lightstream Stadium saw the Robins run out in front of a stadium record crowd of 11,526. The previous biggest attendance was 10,250 against Hull FC back in 2011, since when the Craven Park ground has been developed and a naming sponsor has got involved. Under a five-year agreement, Craven Park will carry the branding of KC’s superfast fibre broadband service, becoming the KC Lightstream Stadium. Linton Brown, Hull KR Director of Commercial Affairs, commented:
Having KC on board as our stadium naming rights partners is a major step forward with our brand strategy in what are very exciting times for Hull Kingston Rovers. As a commercial team, we did a lot of research on identifying a brand which matches our own ambitions and values as a club and KC certainly fits that perfectly.
Gary Young, KC’s Director of Business and Consumer Services, said:
Over recent years we’ve developed a close partnership with Hull Kingston Rovers, supporting both the club’s community trust and its youth academy. Sponsoring the stadium takes our partnership to the next level as one of the club’s major supporters. KC Lightstream is our flagship service and we’re very happy for it to be associated with a club that holds a special place in the heart of so many of our customers, as well as being an important asset to the city as a whole.
The opening game at the stadium also saw feast of entertainment off the pitch with local bands and regional artists providing entertainment pre and post-match on the north stand concourse and in a specially erected marquee outside of the Robins Nest.