PanStadia & Arena Management Magazine is the undisputed world leader for the business of stadia, arenas, sporting events and venues on a global scale.

Kia Motors extends deal with Eden Park

Kia Motors has agreed a three-year extension of its relationship with New Zealand’s national stadium, Eden Park.

The long-term partnership began in 2016 and eventuated from the brand’s deep-rooted passion for supporting professional sport.

The stadium says the reverence in which Eden Park is held overseas continues to attract the world’s leading brands to its family of Icon Partners.

Eden Park chief executive officer Nick Sautner said:

New Zealand’s national stadium has a history of aligning with prestigious and trusted brands to enhance the stadium for our local and wider community. We’re delighted that Kia Motors is extending its relationship with Eden Park and will continue to be the stadium’s official automotive partner.

A brand on the move, last month Kia reached number three overall in the New Zealand new vehicle market.

Kia Motors New Zealand managing director Todd McDonald added:

Kia Motors NZ is thrilled to be extending our association with Eden Park, the historical home of premier sport in New Zealand. It’s the perfect way to showcase awareness of the Kia range of vehicles during some of the most exhilarating moments in high-level sport.

Kia Motors Worldwide has a reputation of supporting a wide range of international stadia and sporting events such as the Australian Opentennis tournament, the National Basketball Association (NBA) in the United States, football governing body FIFA, as well as holding naming rights to the Kia Oval in London.

In addition to a relationship with Eden Park, the brand has locally sponsored the Halberg Disability Sport Foundation for the past 10 years, highlighting its commitment to the country’s sporting community.

Benefits of the partnership include key signage locations, hospitality and access to the stadium’s hallowed turf for product launches along with other mutual objectives in which the two brands will continue to collaborate on.

@PanStadiaArena