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LA stadium developers hope to “transform” experience

The builders of the new $2.6bn Inglewood Stadium in Los Angeles say they expect the venue will transform the game day experience for NFL fans.

The development, to be shared by the LA Rams and newly-moved Chargers, formerly of San Diego,won’t open until 2020, but the LA Times reports that first examples of the revamped approach to experiencing football and other events have gone on sale – the project will include more than 260 technology-packed suites across seven categories — with access to all Rams and Chargers games.

Kevin Demoff, the chief operating officer for the Rams, told the newspaper that developers wanted to create a stadium that’s uniquely Los Angeles and, among other things, redefines the premium experience, “We tried to take how people view games at home and translate that into the suite experience, rather than use the designs that have existed in other buildings,” he said.

That means the 24 top-tier owners’ suites include the Super Bowl in 2022 plus all other events at the stadium — the Final Four and a College Football Playoff game could eventually be among them — except the Olympics in 2028 and potential World Cup matches. The suite holders park underneath the stadium and can access the exclusive Owners Club near the two dozen suites that stretch from goal line to goal line. The other two types currently available, Executive Suites and Patio Suites, also include private clubs.

The report says most of the suites use a simple, modern design built around an uncluttered centre island. It’s inspired by the idea of people gathering in a kitchen to watch a game at home. Walls are covered with televisions that can be tuned to different games. There are clear views of the oculus, the 120-yard video board high above the field. In keeping with the stadium’s indoor-outdoor theme — the sides of the roof are open to the elements — suites flow unobstructed to stadium-style seating outside.