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Lancashire Cricket appoints SecuTix for ticketing

Lancashire Cricket has confirmed the appointment of SecuTix, a global ticketing engagement platform for sports, culture and entertainment industries, as the Club’s new ticketing provider.

SecuTix currently works with the likes of UEFA, the Stade de France and Saracens Rugby Club and will be at the heart of Lancashire Cricket’s day-to-day ticketing and membership operation.

The Club will be working closely together with SecuTix, utilising their advanced ticketing technology platform to provide the best experience possible for Members and supporters attending Emirates Old Trafford.

The SecuTix software will provide supporters with an improved all-round experience, including a better mobile buying experience with the ability to purchase tickets that can be scanned directly from mobile phones as well as the opportunity for the Club to run smarter, targeted marketing campaigns for international and domestic ticketing.

It will also give Lancashire Cricket Club the ability to integrate with some of the industry’s best of breed venue software and social media platforms, including 3D views from reserved seats to help supporters visualise their Emirates Old Trafford experience, and a strong level of customer insight and knowledge to tailor campaigns and messaging to specific groups.

This announcement, which offers supporters the very latest in ticketing technology, is further evidence of the Club’s commitment to transforming the supporter experience at Emirates Old Trafford.

Lancashire Cricket Club’s chief executive Daniel Gidney said:

We are delighted to bring SecuTix on board as the Club’s new ticketing partner.

We wanted to partner with a modern technology company that could support our digital ambitions as a business. We feel that they are much more than simply a ticketing solution provider. The industry has been dominated by ticketing companies that focus on selling bulk t ickets with a business built on booking fee charges and the secondary market. SecuTix are different.

SecuTix are a developer at heart and committed to putting the ticket buyer ahead of everybody in a continual pursuit of delivering an amazing customer journey making ticket purchase a key part of the main event. That is what makes them as an organisation an outlier in the industry.

The Club has been hugely impressed with the growth and enhanced customer experience that their platform offers clients in sport, and equally as important, the wider entertainment sector have developed through partnerships with SecuTix.