LA Stadium & Entertainment District at Hollywood Park (LASED) continues to expand its leadership team with the addition of several key executives.
Hollywood Park is a 298-acre district that includes a stadium, performance venue, retail, office, hotel and parkland being built in Inglewood, CA, by E. Stanley Kroenke.
Mitch Bornstein will develop and oversee the VIP outreach and influencer engagement for Hollywood Park as vice president, business development.
In this role, Bornstein will build upon the work he has been doing at the Los Angeles Rams, leveraging events and all aspects of the district as a part of the overall effort to make Hollywood Park a premier destination.
Adolfo Romero joins as senior director, programming and events, reporting to SVP of programming Christy Castillo Butcher.
Romero will assist in securing, marketing, and selling major events within the stadium and across the district. Romero was previously at Major League Soccer (MLS) as the senior director of international events where he oversaw the placement and execution of international matches with key MLS and SUM stakeholders, such as CONCACAF, the U.S. Soccer Federation, and MexTour. He also worked on special events for the league, including the Gold Cup, MLS Cupand MLS All-Star Game.
Kristi Mexia will serve as the corporate communications director for Hollywood Park, focusing on media relations and outreach. Most recently, Mexia was with Beck Media & Marketing where she served as an account manager for AEG Global Partnerships, among several other global brands, leading PR and communications initiatives.
As vice president of security, Michael Beamer will oversee the security posture for all of Hollywood Park, including the Stadium and Performance Venue.
Previously, Beamer was a member of the security team at the NBA where he assisted in planning for events, including the NBA’s All-Star Game, Draft, Combine, and Awards Shows.
During his tenure at the NBA, Beamer managed security plans for the Olympics, Global Games, and NBA Summer League. Prior to the NBA, Beamer spent 11 years with the United States Secret Service in a variety of capacities, lastly serving on the Counter Assault Team.
Senior director of security Blake Paris will support Beamer and manage security for the Stadium and Performance Venue at all events.
Otto Benedict will be the VP of facility and campus operations, overseeing the day-to-day operations and management of the Stadium and Performance Venue, as well as the entire District.
In this role, he will manage event change-over, field management, and landscaping, among other areas. Benedict most recently worked at the Los Angeles Football Club where as the SVP and general manager of facilities he helped to successfully open and oversee the daily management of the Banc of California Stadium and Los Angeles Football Club Performance Center.
Chan Onechanhwill serve as the VP of engineering and transportationwhere he will oversee all facility and campus fundamental systems and equipment, including mechanical, electrical and plumbing in addition to parking and transportation for Hollywood Park.
Marelene Nations will lead LASED’s Legal Affairs group as SVP and General Counsel, while Rosa Shen joins the Legal Affairs team as Associate General Counsel, supporting the sponsorship, facilities, event and sports related businesses as well as the general business needs of Hollywood Park.
LASED managing director Jason Gannon said:
We are thrilled to welcome this incredible group of leaders to help us deliver Mr. Kroenke’s vision for Hollywood Park.
Bringing together a team of individuals who have diverse experience within sports, entertainment and business is a key component to building a global destination that will transform Southern California.