Levy Restaurants today announced the launch of E15, a subsidiary that provides advanced analytics services to sports, entertainment, hospitality and retail organizations.
Having successfully used advanced analytics to improve food and beverage performance for sports and entertainment partners, Levy’s says that E15 extends this strategy to teams’ front-office capabilities to help fill seats, optimize pricing, profile fan bases, identify new potential corporate partnerships and improve the fan experience. E15 has also been engaged by current Levy partners to support draft selection and player asset management, helping teams improve their performance on the field. In addition, because of the increasingly important role of technology in capturing data for advanced intelligence, E15 works with partners’ technology teams to assess and effectively deploy emerging technologies. Andy Lansing, President and CEO of Levy Restaurants said:
Our vision has always been to go beyond the basics of analytical reporting dashboards and focus our efforts on truly driving qualitative and quantitative results for partners. The real value in analytics is optimizing forward-looking decisions that go beyond what happened in the business yesterday or last season. Doing that well requires collaboration, analytics talent and a variety of expertise typically unavailable in-house, full-time.
E15 is led by Jaime Faulkner, who serves as CEO of the subsidiary. Her 15 years of consulting experience with KPMG and Arthur Andersen includes developing analytics services that are used by some of the largest organizations in the world. Faulkner leads a team of top industry talent from the fields of economics, mathematics, statistics, accounting and finance, psychology and behavioral science, and computer science.
E15 will continue to work with Levy Restaurants’ current partners. Charlie Mierswa, Executive Vice President of business operations and CFO of the Brooklyn Nets and Barclays Center (pictured) – where Levy’s has just been rehired in a multi-year deal – said:
The more we worked with Jaime and her team, the more we realized they could provide valuable insights that complemented our current analytics team. E15 can help us expand our current analytics capabilities and share leading practices with us. It essentially has become an extension of our front-office team, providing deep thinking that helps bring the best products to our fans.
Jaime Faulkner said:
Everyone knows analytics is important. But figuring out how to solve problems without reinventing the wheel, having the bandwidth, resources and the skill sets you need, when you need them, is a challenge we see many of our partners and clients face. E15 brings the breadth of talent and depth of thinking required to meet the goals of next generation business organizations and thinkers.