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Levy UK lands Brentford stadium F&B deal

Brentford FC has appointed sports stadia caterers Levy UK as the official food and hospitality partner for their new stadium.

Having won a five-year contract to deliver a bold retail, hospitality and non-matchday catering vision, Levy UK has been brought onboard to help mobilise the foodservice operation across the brand new 17,250-seat Brentford Community Stadium.

Brentford FC will be moving from their historic Griffin Park home at the start of the 2020/21 season.

The stadium is part of a major regeneration project of the area known as Brentford East and once constructed the new stadium will be ready for both Premier League football and Premiership rugby with London Irish RFC also playing their home games in that part of West London.

The development also includes the construction of more than 900 new homes, a new purpose-built location for Brentford FC Community Sports Trust, and a public square with shops and cafés.

A focus on the local community will be top of Levy UK’s agenda with the new stadium set to generate hundreds of jobs. Firm fan favourites will be part of the food and beverage offering as Levy UK engage with local suppliers and artisan producers to bring a taste of the local area to life.

The club said every aspect of the customer journey has been considered and a range of new and future-proofed smart technologies will be installed to enhance the fan experience, through helping aid speed of service and introducing a cashless environment.

The roll out of digital screens driven by an innovative content management system will also help create a seamless retail experience.

Levy UK’s hospitality and culinary experts have created a range of exclusive packages for the club’s premium seats and will also be bringing their innovative food offering to the stadiums retail outlets where they will deliver a wide variety of menus, including plant-based dishes.

Jon Varney, Brentford FC chief executive, said:

We’re delighted to have Levy UK on board as our official food and hospitality partner. Levy are passionate about providing Brentford FC and London Irish RFC fans and business partners with great food, quality drinks and first-class service at our new home.

Levy is a company with great experience in our industry and has a proven track record in delivering high quality catering in football and rugby stadiums. We want every aspect of our new home to be first class; with Levy on board I’m confident our matchday offering, whether in our premium lounges or on the concourses, will be second to none.

Jon Davies, managing director at Levy UK, added:

We’re really excited to be mobilising a cutting-edge foodservice operation at Brentford FC’s new home in partnership with the club. To deliver a truly legendary experience all touch points have been considered and we’ll be rolling out a fan-first approach that will offer a huge variety of choice to every guest.

@PanStadiaArena