PanStadia & Arena Management Magazine is the undisputed world leader for the business of stadia, arenas, sporting events and venues on a global scale.

Leyton Orient extend Breyer Group Stadium deal

League Two EFL club Leyton Orient have extended a naming rights deal for their stadium with Breyer Group.

Back in 2018/19, Breyer Group committed to a two-season naming rights deal. Those two seasons saw some amazing highs and some challenging lows for the club, from promotion back into the EFL, to the tragic loss of former manager Justin Edinburgh.

The pandemic struck at the end of the 2019/20 season, and the daunting task of securing a new front of shirt partner and stadium naming rights partner looked inevitable.

However, Tim Breyer was one of the first partners to commit to the O’s during the uncertainty, and he did so not knowing what the 2020/21 season would look like.

Having navigated a challenging season, Breyer Group have committed to a further season with the Club as it continues its journey back to normality.

Both the Club and Breyer Group are excited about what the 2021/22 season will offer: the return of fans, Kenny Jackett at the helm and the continued drive from the Board to continue on the path back to League One.

Tim Breyer, managing director at the Breyer Group, said:

I am very pleased to be able to continue our commitment to the Club during these difficult times and as supporters would like to thank Kent and Nigel for protecting our club; we look forward to being part of the further success they will no doubt achieve.

Josh Stephens, head of commercial at Leyton Orient Football Club, said:

The support the Club has received from Tim and Breyer Group over the past few seasons has been remarkable.

We as a Club are truly thankful for their unwavering support and look forward to yet another great season working alongside the Breyer Group team. We are extremely excited to welcome fans back into the Breyer Group Stadium soon as it simply hasn’t been the same without them.

Image courtesy of Leyton Orient

@PanStadiaArena