Lincoln City FC have agreed a three-year naming rights partnership with LNER (LondonNorth Eastern Railway) which sees Sincil Bank renamed, LNER Stadium.
The three-year partnership will give Imps fans access to special travel offers with LNER. The wider community will also benefit from engagement initiatives offered as a result of the partnership.
Andrew Whitham, head of commercial for The Imps, said:
I am excited at the prospect of working with a company which has direct links in and out of the city and one whose presence in Lincoln is focussed around building links with the community.
We are proud to be partnering with a well-known national brand such as LNER. This partnership serves as indication of the growth that the football club has seen in recent years. LNER has recently demonstrated a real commitment to Lincoln by creating transformational transport links and this commitment is vitally important for the local economy.
Fans will be able to visit the new LNER Stadium for the first time when Lincoln City play at home to Tranmere Rovers on 14 December.
Suzanne Donnelly, LNER’s commercial director, said:
Having recently launched new direct services between London and Lincoln, we wanted to strengthen our relationship with the local community, help promote the region and encourage more people to travel with us on the thousands of extra seats available each day.
The Imps will be hosting fun activities as part of the weekend fixture including Santa’s Grotto. Supporters will also be able to get their hands on Imps LNER scarfs and flags in the Club Store where a number of first team players will be happy to pose for selfies and sign autographs.
Image courtesy of Lincoln City FC