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Luton Town FC moves to cashless model

Luton Town FC’s Kenilworth Road ground will be a cashless stadium when supporters return to football next season.

The move away from cash checkouts around the ground began with the introduction of card-only tills in 2019-20, which was well received by supporters.

The club said that by installing contactless card machines and cashless tills at catering kiosks, it was able to significantly reduce queuing time and reduce cash handling. The Championship club said in a statement:

Today, with the safety of supporters at the front of our minds as the pandemic continues, we have decided to make Kenilworth Road a card-only environment. This will drastically improve the money handling process and minimise Covid exposure for our teams, and supporters alike. We will be card-only at all kiosks, bars, the ticket office and club shop.

We will be able to deliver this project in partnership with reputable providers WorldPay and Kappture. Our streamlined payment solution is more modern and secure. We will be able to accept all major payment methods, including Apple and Google pay via mobile devices. Contactless payments will be accepted up to £45.

The club said pandemic has been a catalyst for many changes and it understands that for some supporters this will represent a significant change to their matchday routines. In-stadium purchases are an important source of income for the club, which we have been without during behind-closed-doors games, it added.

New access technology

As well as the move to a cashless stadium, from the first pre-season friendly on the 24th July against Portsmouth, the club will be introducing its new access system at Kenilworth Road.

Looking ahead to its move to a new stadium at Power Court, the club is beginning to implement new technologies that will enable it to operate more efficiently and improve the matchday experience. The club said

A key part of this transitions is the installation of a more sophisticated entry system. All visitors to Kenilworth Road on a matchday will need to scan their season ticket cards or mobile e-ticket at the turnstile. These will replace paper tickets and season ticket booklets.

Luton Town said there are a number of reasons to move to a new system:

It is now necessary to replace the current system which has reached end-of-life in terms of technology and support. Limitations due to the pandemic have required us to have be able collect accurate information with regards to who has attended the stadium. The new system will enable this much more easily.

The new system will help us improve the security inside the stadium, with a more accurate picture of attendance. In time, we will be able to integrate this technology with other systems to be able offer better loyalty schemes to supporters, in-seat catering, and other initiatives to help enhance the fan experience.

Image: Luton Town FC