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Macron to replace Reebok at Bolton Wanderers’ stadium

Bolton Wanderers FC have confirmed Italian sports apparel company, Macron, as their new stadium naming-rights partner. The four-year deal will see the venue, which has been known as the Reebok Stadium since its 1997 opening, renamed the Macron Stadium from July 2014. The Bologna-headquartered company will also supply the Club’s playing kit, along with training and leisurewear.

The Championship soccer side were represented by Front Row Marketing Services throughout the negotiations, whilst Red Strike Marketing assisted Macron.

“This is an extremely exciting and beneficial deal for our Club. We will be proud to carry the Macron brand on our stadium and official merchandise for the coming seasons. We have been very impressed with their passion for football and their ideas to grow our partnership,” said Club Chairman, Phil Gartside.

“Macron will bring a new range of kit and training wear for our players and supporters that will launch later in the summer. They are an ambitious and innovative company and we are looking forward to becoming one of their flagship clubs.”

Macron’s Chief Executive, Gianluca Pavanello, added: “We are very proud to start this relationship with such a prestigious Club as Bolton Wanderers. Macron wishes to be associated with top clubs where the company’s principles of high-quality customised products can be further demonstrated.

“We feel with this bold move of becoming a stadium naming-rights partner we have been able to consolidate Macron’s brand as a major player in the European sponsorship market.”

Image credit: www.geograph.org.uk