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Manchester City FC launches new ‘My First Match’ initiative for youth fans

To coincide with this season’s introduction of an expanded Etihad Stadium, Manchester City FC are launching a new initiative designed to give young fans from across the UK the chance to experience their first ever ‘live’ Premier League match.

Designed to appeal to young football fans, aged 5-12 years, ‘My First Match‘ offers young UK fans the opportunity to win a money-can’t-buy, immersive experience, which puts them at the heart of the action at the Etihad Stadium on a Premier League matchday.

Manchester City are working in partnership with national kids’ media titles to launch My First Match via a competition mechanic that runs across a number of Premier League home games.

Open exclusively to competition entrants, winners of My First Match are rewarded with an unforgettable matchday, which includes a Blue Carpet experience where they can high-five the first team players as they arrive at the venue, a Stadium & Club Tour, a pre-match tour of the state-of-the-art City Football Academy, a meet and greet with the club mascots Moonchester and Moonbeam and a chance to stand pitchside and watch their heroes warm up before kick-off.

Each competition partner is offered 5 pairs of tickets for a specific game, with the winners   invited for an extra special matchday for their first experience of live Premier League action.

This immersive, money-can’t-buy, experience reinforces City’s dedication to its legion of young fans, whilst highlighting the Club as a Premier League leader in offering unique and innovative experiences.

Recent signing Raheem Sterling recalls his very first football match:

The first football match I ever went to was Manchester United versus Chelsea in the FA Cup final at Wembley and I was 12 years old. I used to play football with friends as a 10 year old and it makes me just as happy now as it did then.