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MLB to introduce biometric ticketing

CLEAR has announced a partnership with Major League Baseball (MLB) and Tickets.com to introduce biometric ticketing at participating ballparks in 2019.

The partnership will develop a first-of-its-kind collaboration of emerging technologies from CLEAR and Tickets.com, ultimately allowing millions of fans to use biometrics to enter ballparks, eliminating the need to present a paper or mobile ticket.

This new partnership will leverage Tickets.com’s API, allowing CLEAR members who link their CLEAR profile with their MLB.com account to gain entry with just the tap of a finger or, in the near future, facial recognition technology.

This new biometric ticketing technology will be piloted at select MLB ballparks later this season, with broader roll-out to CLEAR and Tickets.com-enabled ballparks beginning in 2019.

Tickets.com, an MLB wholly owned ticketing technology company, is the primary ticketing partner for 23 MLB Clubs. With this partnership, CLEAR becomes the Official Biometric Identity and Ticketing Partner of Major League Baseball.

CLEAR is also working with MLB to roll out CLEAR Lanes at ballparks hosting MLB Jewel Events, offering fans a faster, more secure entry experience. This year, these events will include MLB All-Star Week ballpark events at Nationals Park, and Postseason games at participating ballparks.

Caryn Seidman-Becker, CEO & co-founder of CLEAR said:

We are thrilled to partner with MLB to make game days more enjoyable and secure for fans with biometric ticketing. We look forward to continuing to innovate alongside the league and the sports community to transform the fan experience from ticketing to concessions and more.

CLEAR’s platform is currently used by nine MLB Clubs, among its 13 professional sports partnerships. CLEAR will also soon unveil new biometric-powered concessions in the state of Washington, enabling fans to pay for food, beer and validate legal age with just the tap of a finger or blink of an eye.

Enrollment for CLEAR Sports is free at any participating venue, takes less than five minutes and can be used at the game immediately.

Image: CLEAR is in operation at Suntrust Park

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