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Naming rights deal for Arizona Cardinals’ stadium

The Arizona Cardinals have agreed a new naming rights deal for their University of Phoenix Stadium, which will now be known as State Farm Stadium.

The NFL franchise has spent the last couple of years upgrading various parts of their home stadium.

The Cardinals have entered into an 18-year deal with insurance giant State Farm for naming rights to the State Farm Stadium.

The Cardinals have sold out every game they have played since moving to State Farm Stadium – 126 straight heading into 2018’s regular-season opener against Washington.

The building hosts the Fiesta Bowl each year, will host the Super Bowl in 2023 and the Final Four in 2024.

It has previously been the site of two Super Bowls, a Final Four and three national championship football games.

Cardinals president Michael Bidwill said:

It’s a remarkable day in a remarkable building. This takes away the question of who will be the naming rights partner, and we couldn’t be more pleased with State Farm.

According to multiple studies, events in the building had generated a $4 billion impact on the economy since opening in 2006.