PanStadia & Arena Management Magazine is the undisputed world leader for the business of stadia, arenas, sporting events and venues on a global scale.

Naming rights sold for Broncos’ stadium

The Denver Broncos have agreed to terms with Empower Retirement on a 21-year deal to name their stadium “Empower Field at Mile High.”

The agreement, which runs through the year 2039, is pending approval by the Metropolitan Football Stadium District.

The nation’s second-largest retirement plan provider, Empower Retirement is headquartered in metro Denver and has been a team partner of the NFL’s Broncos since 2015.

Empower Field at Mile High will serve as home of the Broncos and more than 300 other events annually, including major concerts, international sporting matches, festivals and conventions.

Broncos President and CEO Joe Ellis said:

We are proud to reach an agreement on a long-term naming rights deal between the Broncos and Empower Retirement. Empower is a thriving — and growing — hometown company that has been a valued team partner since our Super Bowl season in 2015. Most importantly, we’ve enjoyed a genuine working relationship with Empower for a number of years because they are simply great at what they do.

The Broncos and Empower Retirement share many of the same values, especially a commitment to innovation, a focus on community engagement and a desire to be the very best. It’s exciting to now call Empower Field at Mile High the home of the Denver Broncos—and many other world-class events—well into the future.

As part of the naming rights agreement with the Broncos, Empower will enjoy significant national brand and media exposure. This includes a comprehensive and integrated mix of visibility on gamedays and throughout the year with signage, media placement (incl. press conference backdrop), promotional opportunities and hospitality benefits.

Empower will also work together with the Broncos on many community and employee engagement opportunities.

@PanStadiaArena