PanStadia & Arena Management Magazine is the undisputed world leader for the business of stadia, arenas, sporting events and venues on a global scale.

Naming rights sold for new Everton stadium

Everton FC have agreed a £30 million naming rights deal for their new stadium, which is set to be built at Bramley-Moore Dock in Liverpool.

Chief finance and commercial officer Sasha Ryazantsev said the club has “entered into a new £30 million arrangement” with current training ground sponsors USM.

Ryazantsev, speaking at Everton’sGeneral Meeting at the Philharmonic Hall, outlined a deal which allows USM to enter into a naming rights contract for the club’s new stadium at Bramley-Moore Dock. He said:

We are delighted to announce the club has entered into a £30m new arrangement with USM, in addition to our existing relationship.

USM purchased an option that enables them to enter into a naming rights contract for our new stadium in Bramley-Moore Dock at a pre-agreed annual value and term.

This innovative deal secures additional commercial revenue for the Club and the option premium we are due to receive will be exclusively used as the Club’s further contribution to the project’s equity.

Everton chief executive Professor Denise Barrett-Baxendale says Everton have made “significant progress” with plans for the new stadium at Bramley-Moore Dock – and the Club remains committed to its stated ambition of “challenging at the very top of domestic and European competitions”.

Everton last month submitted a planning application for its new home and accompanying redevelopment of Goodison Park and surrounding areas.

@PanStadiaArena