DC Thomson Media has taken the naming rights to the new exhibition and conference centre in Aberdeen, Scotland.
The new official name for the world class venue at The Event Complex Aberdeen (TECA) will be P&J Live.
DC Thomson Media, which owns The Press and Journal and Evening Express, has agreed a deal with the venue’s operator SMG Europe to become the inaugural naming-rights sponsor.
Nick Waight, managing director at P&J Live said:
We are thrilled to announce P&J Live as our official venue name, having a brand which has strong roots in Aberdeen is incredibly important to us and the partnership with DC Thomson Media is hugely positive for our business and pivotal to the success of this transformational project.
We look forward to a strong partnership and bringing P&J Live to life, delivering on a fantastic new venue for entertainment, conferencing and exhibitions for Aberdeen and the North East of Scotland.
Opening this summer, the world-class facility is being delivered by Aberdeen City Council in partnership with Henry Boot Developments, with 48,000m2 of multi-purpose event space including world-class conference and exhibition halls, a superior arena, spacious hospitality boxes and a contemporary restaurant.
The site is also extremely environmentally friendly boasting its own energy centre, which will use local renewable resources and advanced technologies to produce an energy eco-system.
P&J Live is located right next to Aberdeen International Airport, the UK’s most connected regional airport, just minutes from the city’s new western peripheral route, and in prime position for rail links between Aberdeen and the North of Scotland.
P&J Live offers a flexible and technologically advanced space, enabling the north-east to compete nationally and internationally for new events as well as broadening the appeal for the North East to business and leisure visitors from across the globe.
Events already lined up for the impressive venue include Lewis Capaldi, Elton John, Russell Howard, Alice Cooper, Disney on Ice and Aberdeen Performance Car Show with more set to be announced.
SPE Offshore Europe – which generates more than £53 million for the north-east across four days – will also be held at P&J Live in September, the complex’s first exhibition.