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New merchandise supplier appointed at Melbourne Cricket Ground

The Melbourne Cricket Club (MCC) has appointed Playbill Pty Ltd as its Merchandise and Licensing supplier at the Melbourne Cricket Ground (MCG) following a competitive tender process.


The new partnership will see club members and sports fans enjoy an enhanced retail experience and access to a greater range of merchandise when they visit the MCG.

MCC General Manager – Commercial Operations, Gavin Corcoran, said Playbill Pty Ltd won the exclusive contract in recognition of its extensive experience with major sports and events and collaborative approach to stakeholder engagement.

Corcoran said:

We welcome the opportunity to work with a new merchandise partner, offering patrons new and exciting ways to capture and celebrate their sporting moments and memories at the ‘G’.

This partnership with Playbill Pty Ltd builds on our commitment to delivering an enhanced customer experience and increasing fan engagement at the MCG.

Corcoran also acknowledged the lengthy service provided by the incumbent, TPF, and thanked them for their valued contribution over the last 10 years.

The MCG is Australia’s largest and most iconic sporting stadium. Hosting 80-90 days of sporting events on the turf each year including Australian Rules Football (AFL), international and domestic cricket, rugby and soccer, it is visited by more than 3.5 million people annually.

Michael Nebenzahl, Managing Director of Playbill Group, said the team were delighted to be working with the MCG, as he explained:

This partnership is a tremendous opportunity to improve the merchandise experience at Australia’s most iconic sporting venue for MCG and AFL club members, supporters and lovers of sport.

With Playbill Pty Ltd’s sports merchandise experience, existing supply arrangements, and appetite for innovation, we are ready to take fan and AFL club engagement to the next level at the MCG.

The new merchandise partnership will officially commence in November 2016.

About Playbill Pty Ltd

Established in Sydney more than 55 years ago, Playbill Pty Ltd now operates in more than 10 countries. An independent family company, Playbill’s success spans multiple segments including sports, theatre, music, musicals and live tours. The Company has a proven, 30-year track record in the successful delivery of merchandise venue concessions in Australia, New Zealand and Singapore. These services include world-class event successes, such as setting per capita sales records for Major League Baseball in Sydney in 2014.

Playbill Pty Ltd oversees:
· 144 venues
· 210 entertainment attractions
· 8 major sporting teams