The new Spurs Shop at the Tottenham Experience in the club’s new stadium has opened its doors to supporters for the first time.
Measuring some 23,000ft2, the Spurs Shop is the first part of the Tottenham Experience to be opened by the club, stocking Spurs, Nikeand NFL merchandise.
There are a number of special features within the shop, including a 100-seat auditorium area, complete with a 36-screen video wall, that will host pre-match and post-match events, special appearances and promotions.
Shirt printing is carried out behind the façade of the old Tottenham & Edmonton Dispensary, which once graced the High Road and has been painstakingly restored by the Club.
Video screens in this area will show fans 3D visuals of their name and number on the shirt.
The new Spurs Shop is the first part of the Tottenham Experience to be opened, with further visitor attractions to follow.
The shop is cashless and only payments via bank cards or mobile are accepted.
All bags will be searched on entry to the Shop, with biodegradable carrier bags available for a 10p charge.
Youngsters can keep themselves entertained with a game of FIFA 19 on one of the PS4 consoles available in-store.
Fans will also notice a unique curved LED display, provided by Daktronics, at the southern exit from the Shop that will display key information.
Located on Tottenham High Road at the southern end of the stadium, the stunning Tottenham Experience building blends old architecture with new, incorporating and bringing back into use the Grade II listed Warmington House.
As well as the Spurs Shop, it will soon become home to a range of visitor attractions available throughout the year, including Stadium Tours, the unique Sky Walk, the Club Museum and Archive.