Austin Sports & Entertainment has announced plans to launch East Austin District, the city’s first and only sports, culture and entertainment destination.
The development will be anchored by a 40,000-seat outdoor bowl, which will host soccer, rugby and music concerts, and a 15,000-seat arena featuring a revamped Rodeo Austin.
Located east of downtown Austin, the concept has been designed by New York and Copenhagen-based architects BIG-Bjarke Ingels Group in partnership with Austin-based architects STG Design.
The new East Austin District captures the distinct spirit of Austin with the city’s first pro-sports stadium and large-scale music arena.
Inspired by the Jefferson Grid, the individual buildings are arranged as a checkerboard of different functions, appearing as a latticed roofscape from above.
The new ecosystem will be energised year-round by its surrounding urban character: workspaces, youth enrichment, medical facilities, convention space, and hospitality.
Sean Foley & Andrew Nestor, Co-Managing Partners of Austin Sports & Entertainment, said:
The East Austin District represents an opportunity for Austin to combine what it needs with what it wants – community infrastructure for District 1 with world-class facilities for sports, entertainment, and hospitality. We are in active discussions with leading organizations, including our partners Rodeo Austin, as well as various corporations to serve as anchors to accelerate the vision of the Spirit of East Austin Forum.
Rodeo Austin, founded in 1938, is the fourth largest rodeo in the US with annual attendance for its main event at nearly 300,000 attendees.
Rob Goulding, CEO Rodeo Austin, added:
Rodeo Austin is fully committed to the redevelopment of the existing Travis County Expo Center property and believe it to be in the best interests of the citizens of Austin and the Central Texas area. We are pleased to be partnering with Austin Sports & Entertainment in pursuit of this project and an East Austin entertainment district which will have a positive impact on our community for decades and generations to come.
At the centre of East Austin District, a 40,000-seat stadium is designed for large-scale sports events, music festivals and other major events.
Another venue, a 15,000-seat multi-purpose arena connected to the stadium, will serve as the home for a reinvigorated Rodeo Austin, musical acts, and other sports and community programs to rally Austinites and visitors alike.
Bjarke Ingels, founding partner, BIG, said:
Like a collective campus rather than a single stadium the East Austin District unifies many cultural elements into a village of courtyards and canopies. Embracing Austin’s local character and culture, the East Austin District is a single destination composed of many smaller structures under one roof. Part architecture, part urbanism, part landscape – the district is the architectural manifestation of collective intimacy – a complex capable of making tens of thousands of fans come together and enjoy the best Austin has to offer inside and between its buildings.