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Norwich City extends PTI Digital deal

Norwich City Football Club is extending a partnership with PTI Digital which will help the club build a ‘future-ready’ infrastructure.

PTI began working with the Canaries in early 2019, with the club focusing on their technological growth and digital understanding and investment.

The extended project will comprise of an exit from the current EFL digital deal, allowing the club to take control of its own website, streaming product, a new mobile app and data solution for an integrated single customer view, a new ticketing platform and enhanced business and intelligence capabilities for internal stakeholders and Carrow Road.

Norwich City’s chief operating officer Ben Kensell said:

As a club, we recognised that our processes were outdated, and we’d slipped behind. The world has become increasingly digital and at a pace, and our ambition is to go from behind the curve to best in class by virtue of the transformation project that we are currently embarking on.

Having looked to the market, PTI Digital were a clear stand out in this space because they could help us to understand the technology requirements such as connectivity, and the plumbing to get the foundations right, before building out a data and digital strategy tailored to our ambitions and on to assisting in delivering the commercial strategy to justify the investment.

It’s an important project for the club and outlines our commitment to supporters in providing them with the very best experience.

With the PTI designed future-state architecture approved by the club’s management team, a four month proposal process is now nearing its conclusion to appoint the vendors and bring the journey to life in time for the start of the 2021-22 season.

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