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Ohio University acts to enhance fan and donor experience

Ohio University (Ohio) has decided to implement Spectra Ticketing & Fan Engagement’s  ticketing, fundraising, access and email marketing solutions. Jim Schaus, Director of Athletics at Ohio University, said:

It’s exciting to partner with an industry leader in Spectra Ticketing & Fan Engagement to launch a new system that creates a user-friendly experience for our fans.

Working with Spectra Ticketing & Fan Engagement will help us in our goal to improve the overall experience for our fans at events and online, and continue our efforts to provide the highest level of customer service.

Ohio launched Spectra Ticketing & Fan Engagement’s online ticketing system on July 1 to efficiently sell tickets to all athletics events and process donations in real-time at OhioBobcats.com. The eCommerce site is a one-stop source for fans and donors to purchase tickets, select seats from a pick-your-own seat map, easily make donations and manage accounts online. The online box office integrates with Spectra Ticketing & Fan Engagement’s fundraising system to seamlessly process donations for the Ohio Bobcat Club Annual Fund.

To adopt digital ticketing and print-at-home tickets, Ohio will implement Access Management, a digital ticketing solution, to provide fans with print-at-home delivery methods to streamline the process of ticket fulfillment. The Access solution allows fans to bypass will call lines and quickly enter each venue upon arrival. Ohio will also look to expand its digital ticketing technology in the future to provide mobile ticket delivery and mobile scanning at a future date to be determined.

Additionally, Ohio will utilize the PACmail email marketing solution to expand its communication and broaden its marketing reach to season ticket holders, donors, fans and students. PACmail will enable Ohio to tailor segmented messages to instantly reach season ticket holders, donors and fans to increase awareness of ticket sales, fundraising opportunities, promotions and upcoming events.

Michael Stephens, Senior Associate Athletic Director for External Operations at Ohio University, said:

We are excited to implement new technology powered by Spectra Ticketing & Fan Engagement and provide our customers with a seamless platform to purchase tickets and make donations,” said  “These solutions not only helps us sell more tickets and further brand the Ohio Bobcats, but it assists our fans with a positive buying experience and improved service.

In June Comcast Spectacor combined Paciolan and its two other divisions – Global Spectrum, and Ovations Food Services – to operate as Spectra, a singular, new brand. Dave Butler, Chief Executive Officer of Spectra Ticketing & Fan Engagement, said:

We are delighted to partner with Ohio University and provide them with integrated solutions to improve the fan and donor experience. We strive to deliver leading and innovative solutions that enable our partners to host memorable events and inspire them to engage their fans and donors, drive revenue, and build loyalty.