Oldham Athletic FC have agreed a record five-year sponsorship deal with Sports Direct and kit suppliers Sondico, which will see their Boundary Park home ground re-named SportsDirect.com Park, with the retail giant also to be the new name on the front of the team’s shirts.
Top image: courtesy FWP Group.
In addition, a new 2,000sqft SportsDirect club shop will open within the 10,638-capacity stadium’s new North Stand.
No financial terms were released but the deal is said to be the biggest in the Club’s history, with the Manchester Evening News reporting it could have a value approaching seven figures.
Commenting on the deal on the Club’s website, Chairman, Simon Corney, said:
This is a landmark day for the football club. We are delighted to enter into a partnership of this magnitude with Sports Direct.
A lot of work has gone into this deal which see’s Sports Direct become our front of shirt partner and Sondico become our technical kit partner for the next five seasons, as well as the renaming of Boundary Park to SportsDirect.com Park.
There is a lot going on at the club, with the construction of the new stand and the opportunities this affords us. We have a dynamic young manager who is looking to assemble a squad to build upon the excellent finish we enjoyed to last season.
In regards to the stadium development, FWP Architects have been working with the Club to establish a long term redevelopment master plan. The scheme comprises a state-of-the-art 16,500-seater venue including three new stands, a 4-star hotel, conference facilities, office space and 776 new houses and apartments.
On the Club’s website, the latest blog states:
As work continues on the construction of the new North Stand, lead contractor Paul Whitehead gives supporters an update regarding the build.
Read more at http://www.oldhamathletic.co.uk/news/article/20140714-north-stand-blog-1756842.aspx#LEDgXpIu6hyszoGQ.99