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Olympic Stadium calls on Showsec for Anniversary Games

On the anniversary of the London 2012 Olympic Games Showsec was selected as the stewarding company to be entrusted with the prestigious sporting events held at the Olympic Stadium, including the National Lottery Anniversary Run and the Sainsbury’s Anniversary Games.

Showsec was contracted by Live Nation on behalf of UK Athletics, organisers of the Sainsbury’s Anniversary Games, and Nova International Limited, the event delivery partner for the National Lottery Anniversary Run.

Live Nation and Showsec helped to deliver a magnificent experience in the stadium, as 180,000 fans in total attended what was the largest athletics meeting to be held in the UK outside of the Olympic Games.

Given the high interest in the event, chief steward Steve Reynolds headed an 80 strong management and supervisory team that oversaw the 600 Showsec staff brought in to assist capacity crowds. John Probyn, CCO Live Nation commented:

I’m very proud of the Live Nation and Showsec teams for helping UK Athletics deliver this spectacular event in a great stadium.

Reynolds said:

There was a five month planning process to ensure the appropriate levels of staff could operate successfully in the stadium, which included writing new operational policies as the LOCOG procedures implemented last year had changed significantly and were not practical for this event.

I am very pleased at how supervisors and staff took in the bespoke on-line training module specific to the event, which equipped them to be knowledgeable and confident going seamlessly into the opening evening on the Friday.

Showsec management and supervisors attended a dedicated training evening prior to the events, to familiarise themselves with ingress and egress, circulation routes, contingency plan testing and communications structures, along with understanding the expected customer service levels.