Broadcast Solutions GmbH successfully planned and delivered state-of-the-art broadcast and multimedia infrastructure to Otkrytije Arena, the new home of football club Spartak Moscow.
The arena should now be able to enable its investors to develop new revenue streams by using flexible and modern technology. Additionally, all of technology had to be planned in compliance with FIFA regulations, as the stadium will be used as a host venue during the 2018 FIFA World Cup.
The first event that took place in Otkrytije Arena was an opening football match in September 2014, which proved the worth of all systems. Furthermore, Broadcast Solutions analysed the investor’s needs and supported the planning team with its expertise when it came to entertainment, broadcast and multimedia solutions. Proposing a single media content management system, allowing maximum profit from advertisement and distribution throughout the whole arena. Meaning that all audio and video systems are managed by one multifunctional control centre.
Basic considerations in planning the stadium’s concept and profitability focused on the flexible use and distribution of all available multimedia content to available and future channels. This resulted in the construction of a combined broadcast and multimedia system under the management of one Media Control Room. The TV broadcast infrastructure includes 4K, HD-pre-cabling with 37 camera positions, 8 TV Studios, supplied press area, mixed area, flash interview area, commentary positions, and an equipped TV compound with stadium termination panels.
All multimedia systems are managed in phase, including the giant LED video screens, LED pitch perimeter, public address audio system, mobile TV, as well as Social Media.
The eight channels of stadium TV, together with the Digital Signage, are distributed throughout any combination of screens and zones to 170 LCD screens within the arena. A crucial part of the job was the consultancy on multimedia workflows and content distribution during all stages of the project, enabling the customer to gain new revenue streams.
The Media Control Room offers workplaces for editing and inserting extra messaging from sponsoring partners, which can be displayed over all distribution channels. Possible locations for individualised content delivery could be waiting areas, catering, VIP lounges, info-points or commentary stations. Additionally, visitors have access to selective content via an implemented Wi-Fi network serving up to 20,000 simultaneous logins. The feeding of Spartak Moscow’s several online and social media channels is also handled by the Media Control Room.
During planning and implementation of the complete multimedia infrastructure, Broadcast Solutions complied with the premises of FIFA for World Cup stadia.
Within a short construction period, the stadium was built as a football arena with the latest broadcast and multimedia infrastructure, thus offering completely new possibilities for the visitor experience and revenue streams. In addition, all broadcast and multimedia technology was planned and built in compliance with FIFA regulations. Broadcast Solutions offered its knowledge in terms of consultancy and implementation of the latest broadcast and multimedia technology.
Otkrytije Arena benefits from maximum flexibility, enabling the location to be ready for all future developments in sports event technology.