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Palais 12 partners with AEG for sponsorship and premium sales

Brussels Expo and AEG Facilities have entered into a long-term agreement for AEG to provide comprehensive venue services for Brussels National Arena, Palais 12, the new 15,000 seat sports and entertainment venue.

Partnering with AEG Facilities will make Brussels National Arena, Palais 12 the premier sports and entertainment destination in Belgium,

said Denis Delforge, Brussels Expo CEO.

AEG’s global presence, international resources and sponsorship experience will be the foundation for the success of the Brussels National Arena, Palais 12.

AEG will provide exclusive sponsorship and naming rights sales, premium seating sales, event booking and venue operation support.

Set to open in June, the renovated sports and entertainment facility will be Brussels’ largest and most modern indoor arena, located near the King Baudoin Stadium and with 12,000 parking spaces.

AEG Facilities has been looking for the right local partner to develop the best arena possible for Brussels and, by partnering with Brussels Expo on the Brussels National Arena, Palais 12, we will create the ultimate entertainment destination for Belgium,

said Jay Marciano, President & CEO of AEG Europe/COO, AEG.

More than three million visitors travel through the Brussels Expo every year and we look forward to significantly adding to the tremendous footfall of the Heysel Plateau by welcoming visitors to Brussels National Arena, Palais 12,

said Rod O’Connor, Executive Vice President, AEG Facilities, Europe.

With the variety of stellar events the arena will host, Brussels’ new home for the best in sports and entertainment will serve as a focal point to attract French, Dutch and German speaking Belgians to the region’s newest and most modern venues.

Palais 12 opens in June at the Brussels Expo.

Palais 12 opens in June at the Brussels Expo.