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People: Mark Foster is new Marketing Director at RFL

Mark Foster is the new Marketing Director at the Rugby Football League. Foster, 40, has spent the last 18 months working as the Marketing Manager of Rugby League World Cup 2013, the most successful international tournament in the sport’s history.

He has previously worked as Marketing Director at Durham County Cricket Club, helping set stadium attendance records for both domestic and international cricket, and at Newcastle Falcons rugby union club, who enjoyed a 37 per cent increase in home attendances during his tenure as Head of Marketing.

He will take operational control of the RFL’s Marketing, Communications, Digital Media and Box Office departments from 3 March and is looking forward to his new role:

I feel thrilled and privileged to have this opportunity and am looking forward to working with the talented personnel both at the RFL and the clubs as we enter an exciting new chapter in the history of the sport.

Marketing and communications have a very important role to play in raising the profile of Rugby League. Growing the number of people playing, watching, coaching and volunteering within such a fantastic sport is going to be one of our main priorities.

The sell-out crowds we experienced in the World Cup demonstrated the huge appetite that exists for top quality Rugby League, both from existing fans and the wider public, and there is no reason why we cannot replicate that success domestically.

The new league structures that will be introduced from 2015 are designed to create competitions where every match matters and present us with fantastic opportunities for growth.

RFL Chief Operating Officer Ralph Simmer said:

We are delighted that Mark has agreed to join us as Marketing Director at such an important time for the sport.

The whole sport has already benefited from Mark’s contribution to the most successful Rugby League World Cup of all time and it is terrific that we have been able to manage to retain him within the game and his experience, energy and expertise will prove invaluable in what is a pivotal year for the sport.