PepsiCo has agreed a deal to become a founding partner of Hollywood Park and SoFi Stadium in Los Angeles, California.
Pepsi and Frito-Lay will become the exclusive soft drink and salty snacks partners across SoFi Stadium and Hollywood Park, a move that further deepens PepsiCo’s affiliation with sports and entertainment in California.
The partnership, which extends across the Los Angeles Chargers and Los Angeles Rams, will put PepsiCo front and centre of the highly anticipated destination in Inglewood, where it will serve its signature brands to millions of fans across all events.
Opening in July 2020, SoFi Stadium, the future home of the Chargers and Rams, is located at Hollywood Park, a 298-acre global sports and entertainment destination being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke.
Adjacent to the stadium and under the same roof canopy is the 2.5-acre American Airlines Plaza and a 6,000-seat performance venue, which will hold a variety of events throughout the year, including esports, award shows, concerts and more.
The mixed-use development will also feature a mix of residential, retail, and commercial spaces, as well as more than 20 acres of parkland for the community to enjoy.
Kris Licht, president of PepsiCo Beverages North America West Division, said:
For more than 84 years, PepsiCo has been a part of the fabric of Los Angeles, and we couldn’t be more excited that a development like Hollywood Park will be opening in our backyard.
What Stan Kroenke is developing with SoFi Stadium and Hollywood Park will combine everything we could want in a sports, music and entertainment destination, and we look forward to offering our refreshing beverages, delicious snacks and unforgettable experiences in what is bound to become the most talked about location in Los Angeles.
As a founding partner of Hollywood Park, PepsiCo will gain category-exclusive marketing, sponsorship and promotional rights across the development, as well as certain soft drink and snacking rights for SoFi Stadium, the performance venue and American Airlines Plaza. PepsiCo’s Frito-Lay division will lead the snacking experience with brands that could include Tostitos, the Official Chip & Dip of the NFL.
In addition, PepsiCo will host a 46,000-square-foot space in the stadium’s south zone, where fans can experience a series of culinary and entertainment activations.