The NBA’s Atlanta Hawks have struck a naming rights deal with insurance giant State Farm for the former Philips Arena.
A nationally-renowned company and one of Georgia’s top employers, State Farm will join forces with the Hawks, displaying their iconic red logo and marks atop and throughout the best sports and live entertainment venue in Atlanta – the new State Farm Arena.
State Farm Arena, the new home of the Hawks, will open its doors following the completion of a $192.5 million renovation, the second largest in NBA history, and in time to celebrate the team’s 50th year in Atlanta in October.
The transformed arena will feature the third-largest centre-hung scoreboard in the NBA and most immersive video experience, new sightlines with 360-degree concourses and new seating and first-of-its-kind in-venue entertainment options with Topgolf Swing Suites, the company’s first permanent amenity in a major sports arena, Killer Mike’s SWAG Shop (a 4-chair barbershop overlooking the court) and the signature Hawks Bar, the NBA’s first courtside bar.
State Farm Arena will also be the first NBA venue to offer fan-friendly food pricing with 12 popular food and beverage items priced at $5 or less.
Consistently ranked among the top 10 concert and event venues in the world by Pollstar, State Farm Arena hosts approximately 170 events and nearly 2 million guests annually.
State Farm chairman and CEO Michael Tipsord said:
This decision symbolises our pledge to making a difference in communities, building our brand locally and nationally, and ultimately growing State Farm.
The Atlanta Hawks Basketball Club is well known for giving back in this community. Along with our Neighborhood of Good initiative, we’ll have new opportunities to invest in the local community.
With one of its three regional hubs based in Dunwoody, State Farm is an active member of the local community employing approximately 7,000 staff with over 6,000 located in metro Atlanta.
Superstars already scheduled to visit the venue after it opens include Drake, Elton John, Justin Timberlake, P!nk, Shawn Mendes and Carrie Underwood.
Fans will get their first opportunity to enter the new State Farm Arena on Saturday, Oct. 20th with the “Welcome to the Neighborhood” Open House Party, a free, public event inviting fans to experience the new venue.