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Philips Lighting teams up with Cerezo Osaka

Philips Lighting and Cerezo Osaka, the J1 League soccer club, have struck a deal for Philips Lighting to become the club’s official lighting partner.

The company plans to provide design, consultancy services and advanced LED lighting technology for the club’s stadium and practice pitches.

This year, Philips Lighting plans to install its first Philips ArenaVision LED pitch lighting installation in Japan at Cerezo Osaka’s training facility.

The LED technology is more energy efficient than conventional pitch lighting and will reduce maintenance costs due to the longer lifetime of the LED lamps (up to 50,000 hours).

Minoru Tamada, President of Cerezo Osaka, said:

This partnership brings us the expertise and technology of the world’s premier lighting company. Switching to LED technology will help us to promote energy savings and will give our supporters an enhanced stadium experience on a par with top European clubs. We may also explore opportunities beyond pitch lighting, such as the lighting of retail and hospitality areas and façade lighting. Crucial to this agreement was to select a partner capable of offering a complete stadium experience.

In the future, it is planned that Cerezo’s stadium will be controlled by Philips ArenaVision software.

This will permit the illumination of specific parts of the pitch before or after a football match, enable dimming and the creation of pre-match entertainment.

The ability to create dazzling light shows adds excitement and spectacle to the fan experience and supports the multi-purpose use of the stadium for hosting concerts and other events.

The stadium pitch lighting system will be designed to meet the latest standards of TV broadcasters and sports federations that require high quality lighting for Ultra High Definition television and to capture super slow motion action replays.

Kengo Hayashida, President of Philips Lighting in Japan said:

This partnership brings together two great sporting brands. More than 65% of the world’s top stadiums use our innovative lighting technology and our latest LED pitch lighting is delighting the fans of top tier clubs such as Ajax, Atletico Madrid, Chelsea FC, Vfl Wolfsburg and Juventus to name but a few. Our partnership with Cerezo will enable us to add considerable value to the club, its supporters and market this amazing opportunity across the region.

This season, Cerezo Osaka will join the J1 League for the first time in three years and aims for the top rankings. Its top players like Kakitani, represented Japan at the FIFA World Cup in Brazil and Yamaguchi and Kiyotake are currently representing Japan.

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