Jim and Rob Brooks, owners of the Lehigh Valley Phantoms hockey team and BDH Development (the master leaseholder of PPL Center), have partnered with Global Spectrum to book and operate PPL Center in Allentown, PA. Terms of the partnership were not disclosed. Rob Brooks said:
We could not have a better partner. Global Spectrum’s experience in creating exciting and fun events is unmatched and the Lehigh Valley is going to benefit from their ability to book national concerts and other touring events while also scheduling time for local and regional programming.
Global Spectrum President John Page said:
We are looking forward to getting into the Lehigh Valley and using many of the synergies with our Philadelphia facilities to create a new customer experience and enhance the calendar of events in Allentown.
Global Spectrum will assist in the pre-opening phases of managing the arena. This includes working and consulting on the final stages of facility design and construction; preparing marketing programs and marketing the arena; recruiting and hiring a general manager and other staff for the arena; assisting in the procurement of furniture, fixtures and equipment; booking the arena; and consulting on the selection of subcontractors and analysing the operational details.
The Global Spectrum staff will handle, upon opening, the day-to-day management of the arena, including booking, scheduling, marketing, maintenance, contracted services, staffing and other operations.
Scheduled to open in the late summer of 2014, PPL Center will seat more than 10,000 for concerts and more than 8,500 for Phantoms American Hockey League games, making it the region’s largest events venue.