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Protective wins naming rights for Birmingham stadium

Protective Life Corporation have won the naming rights to a new stadium being built in Birmingham, Alabama.

Birmingham’s new multi-use stadium will now be called Protective Stadium under a 15-year deal.

The stadium is expected to be completed in 2021. Schoel Engineering Company recently completed the site survey, and Populous is finalising stadium designs for the $174 million open-air venue.

Relocation of underground utilities and foundational work is scheduled to get underway soon.

Birmingham-Jefferson Convention Complex (BJCC) executive director Tad Snider said:

We are excited to welcome Protective Life Corporation as our naming rights partner for the new multi-use stadium. Protective is an organization with deep ties to the Birmingham community, so their participation is going to add huge value to the project. We look forward to the partnership as we continue the development of Protective Stadium.

Rich Bielen, president and CEO, Protective added:

Protective is proud to partner with the BJCC to make this stadium a reality. This is more than a stadium – it’s an opportunity for our community to continue thriving. We are invested in Birmingham’s future and remain committed to creating positive local impact – a cornerstone of our company’s foundation for more than 110 years. We are honoured to continue this mission by supporting this transformational project for our city.

The stadium will host a variety of events including UAB football, which has played its home games at Legion Field since the program’s inception in 1991.

As well, events that were previously held at Legion Field, like the Magic City Classic and the Birmingham Bowl, would likely move to the new stadium.