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Rakuten unveils cashless smart stadium concept

Rakuten will roll out its fully cashless payment systems under the ‘smart stadium concept’ at Rakuten Seimei Park Miyagi and Noevir Stadium Kobe in Japan this year.

The concept will be launched at the home stadia of professional baseball team Tohoku Rakuten Golden Eagles and J1 League professional soccer team Vissel Kobe from the opening games of the 2019 season of each team.

Under the initiative, payment for tickets, food and drink, merchandise and other products available at the stadia will, as a general rule, all be made through the Rakuten Pay smartphone payment app and other credit and debit cards instead of cash.

The smart stadium concept will also leverage the Rakuten Ecosystem in order to create an even more convenient and stress-free sports viewing experience, offering advanced services through mobile technology, utilising match and video content and providing a new way to enjoy watching sports.

Rakuten plans to offer visitors to the stadia support in going cashless and run campaigns to give them the chance to experience the benefits and convenience of cashless payments. More details about these opportunities will be announced on the official websites of both teams in the future.

Both stadiums have decided to go completely cashless to make it easier for fans of the Rakuten Eagles and Vissel Kobe to experience the benefits and convenience of these cashless payment methods.

Japan often stands out among other developed countries for its relatively low proportion of cashless payments.

By creating opportunities for fans to experience cashless payments at sporting events, Rakuten hopes not only to reduce the stress related to making payments for fans, but also to promote the adoption of cashless payments across the country.