Rapid Retail, which designs, supplies and builds bespoke retail merchandising units, is heading into the new season with new orders from Tottenham Hotspur, Southampton and Leicester City football clubs. The company now counts all but three of the Premiership clubs as customers, as well as a growing number of other retailers.
These contracts come hot on the heels of additional orders from leading European football club and 2014 league title holders, Paris St Germain, where it has finalised a long-term deal to supply a further three units. Rapid Retail’s bespoke units will allow the French club to boost its football team strip and memorabilia merchandising sales on match days as well as at other key events.
The six-figure deals uniquely allow the clubs to either purchase or rent the units, with the flexibility to upgrade them or alter their use depending upon customer needs.
Spurs, Southampton and Leicester are all using units to deliver potential merchandise sales to more than 100,000 match day fans. Rapid Retail units are also being used for new season football strip launches and to take the pressure away from the main ground retail shops when they need to undergo refurbishment. A growing element of retail activity within the units is the supply of custom-printed club shirts to the fans. Nick Daffern, Managing Director of Rapid Retail said:
In 2008 when we launched the business, we had just one key customer, Manchester City, which still retains our units. The fact that so many football clubs in all divisions now call on us to supply a diverse range of retail units illustrates the confidence that they have in us and in the flexibility we can offer. We are also seeing more enquiries coming from other sporting and retail areas.
Matt Payne, Head of Retail, Licensing and Merchandising at Leicester City Football Club, added
It is important that the fans enjoy a complete match day experience. The fact that Rapid Retail can supply such high-quality units enhances that experience and relieves pressure in other retail areas of the ground, meaning the fans are served more quickly.
Football merchandising sales in the UK are reported to be the highest in the world. Fans of all ages seem keen to buy new season home and away strips, as well as other football-related merchandise, with the average price of a home shirt being £50. Manchester United shirts remain the highest selling in the world, with 1.5 million shirts sold last season*.
*Source: TSM Plug
Pictured: John Evans Financial Director, Rapid Retail with Keston Whiteman Retail Supervisor, Leicester City FC.