PanStadia & Arena Management Magazine is the undisputed world leader for the business of stadia, arenas, sporting events and venues on a global scale.

Reading FC’s Madejski Stadium gets new name

Reading FC’s Madejski Stadium has been renamed after one of the club’s sponsors and will now be known as the Select Car Leasing Stadium.

The deal with the locally-based business will run for the next 10 years.

Established in 2004 and headquartered very close to the stadium complex, current Principal Partners Select Car Leasing are the UK’s leading independent car and van leasing specialists.

Directors James O’Malley and Mark Tongue are both lifelong supporters of the Royals and current season ticket holders at the club – and this historic stadium sponsorship agreement represents an expansion on what has already been a successful long-running partnership with Reading Football Club.

Select have been a valued partner of the club since 2015 and this summer became the Championship club’s Principal Partner by committing to a record front of shirt sponsorship deal for the next three years.

Chief Executive Dayong Pang said:

On behalf of the club, I would personally like to welcome Mark, James and the whole Select Car Leasing family to Reading Football Club. A successful local firm, employing local people, supporting its local club and giving back to its community, Select Car Leasing are the perfect partner. I look forward to working with them in our 150th anniversary season and beyond as our Principal Partner until 2031.

Reading FC said O’Malley and Tongue hold a deep and sincere respect for former Royals Chairman, Sir John Madejski – the man whose vision it was to relocate the Royals and whose investment it took to build the RG2 stadium back in 1998.

The East Stand will be renamed as The Sir John Madejski Stand. Tongue said:

The very foundations of the stadium were built on the success of Sir John Madejski’s AutoTrader enterprise and, as a Reading-based automotive company that now employs almost 300 people in the local community, we feel there is a tangible synergy between this stadium’s magnificent beginnings and its promising future.

Sir John went on to make an insurmountable contribution to both Reading Football Club and its community. We have been handed the baton, but Sir John Madejski’s legacy will be protected for future generations.