US professional stadiums continue to upgrade to attract international events and to keep spectators away from their TVs. EverBank Field, home of the Jacksonville Jaguars, plans to install large scoreboards at each end of the stadium in time for the 2014 season. Cost will be $63 million and the Jaguars will be paying $20 million, the city the remainder. Team President Mark Lamping said:
Jaguars fans are going to fall in love with the new EverBank Field, We do not take for granted the emotional and financial investment of Jaguars fans. In return, we’re doing everything we can to produce a winner on the field, but in the areas we control – like the in-stadium experience at EverBank Field – we owe our fans nothing less than the very best, and that’s what they can expect soon at EverBank Field.
Each scoreboard will be 55 feet high and 301 feet wide, making them the largest in the NFL. Dallas Stadium’s four scoreboards measure 72 feet by 160 feet and Reliant Stadium’s new screens are 52 feet by 277 feet.
The Jaguars are removing 7,000 seats. Other improvements are a new food, beverage and entertainment area in the north end zone with swimming pools that face the field. Lamping has concluded an agreement with the Jacksonville council so that the Jaguars will cover any cost overrun and also that if the project runs under budget, the funds will go towards stadium improvements.
Kinnick Stadium (Iowa City, Iowa) is replacing an eight year old video board system with $9 million worth of large screen video display system within the existing south end zone structure, video displays in the northeast and northwest end zone corners and a ribbon display above the seating along the north side.